UGC Creator
Michaelagoes by Miki
Authentic content for stays, products & apps,
lifestyle-led photo and video that feels
like a real experience.
Who am I
My journey
I'm a UGC creator making warm, lifestyle-led photo and video content for hotels, travel brands, products and apps. My work sits somewhere between a personal diary and a brand campaign: real, unhurried, and made to feel like a genuine experience.
Studied
Two years of photography — composition, lighting and storytelling as a craft, not a filter.
Created
Content made around the world, from Costa Rica to New Zealand and beyond.
Travelled
Traveled the world, capturing authentic moments and landscapes.
What sets me apart
Trained Eye
Deep understanding of framing, lighting, and visual storytelling.
Attention to Detail
I notice the light, the textures and the small moments of emotion that make content feel real.
Adaptability
Tailor content for any audience, whether for a boutique hotel, a skincare brand or a new app.
Global Perspective
My international experiences bring a unique, immersive touch to every project.
The basics
What is UGC?
UGC is short-form photo and video content made for brands, natural and lifestyle-led rather than promotional. Unlike an influencer, I'm not posting to my own following; the content becomes yours, to post wherever you need it.
For accommodations, that means capturing the atmosphere of a stay: the light through the window at 7am, the texture of the linen. For products and apps, I feature and showcase them in unique settings — airports, hotel rooms, tropical beaches — showing how they fit into everyday life rather than as overly polished marketing shots.
2.4x
more trusted than brand-created content
79%
of consumers say UGC influences their buying and booking decisions
Selected work
Video examples
Stays & Travel
Santa Teresa
Beach front accomodation showcase
Amenities
A quiet cabin at golden hour — clear skies and country air
Costa Rica
Booking the one-way ticket — jungle green and slow tropical mornings
Products & Apps
Organic Hand-Held Talking to Camera
Still Talking to Camera Shots with Overlays
Voiceover with B-Roll Clips
Stills
Photo examples
The case for it
Why choose UGC?
Authentic & Engaging
UGC earns up to 28% higher engagement than traditional branded content because it looks and feels real.
Cost-Effective & Versatile
One shoot, multiple assets — content that keeps working long after it goes live.
- Instagram & TikTok
- Websites, app stores & booking platforms
- Paid ads & digital use
Real Customer Perspective
Content shot from a real guest's or user's point of view builds trust and lifts purchase and booking intent by up to 70%.
Working together
Packages
Hotels & Stays
Fully customisable
These are starting points — every collab is shaped around your property, timeline and goals.
Collaboration
Gifted Stay
- 3 professionally edited short-form videos
- Organic usage rights for social platforms
- Final content delivered within 3 days after the stay
Full production
Paid Collab
- 5 high-quality short-form videos
- Organic & paid usage rights (incl. paid ads)
- 10+ UGC photos
- Final content delivered within 3 days after the stay
Products & Apps
Quoted per project
The scope flexes with what your brand needs.
Tailored to the brand
Product & App Collab
A typical collab includes:
- 1-3 short-form videos (demo / day-in-my-life / b-roll with voiceover)
- Hook variations for testing in paid ads
- Organic or paid usage rights, depending on needs
Both vary with your needs — tell me what you're planning and I'll put a proposal together.
Say hello
Let's get in touch
Planning a stay, a product launch or a seasonal campaign? Tell me a little about your property, app or product and what you'd like the content to feel like.
Thank you for your time